About Us

From the Field to the Fans—A Movement Begins

Founder Story.

The roar of the crowd, the sharp snap of a fastball, the pure, unadulterated joy of a hard-won victory – these were the sounds that shaped the heart of the athlete who would later bring Prep Sportswear to life. From the dusty diamonds of Little League, where dreams were first forged, to the hallowed halls of collegiate competition, and finally, the bright lights of professional stadiums, the founder lived and breathed the power of team spirit. But he noticed something missing: a way for every fan, every student, every proud alumnus, to wear their passion not just as a garment, but as a badge of honor. He envisioned a movement, a way to transform the simple t-shirt into a powerful symbol of belonging, a declaration of unwavering support. Thus, Prep Sportswear was born.

Prep Sportswear wasn’t conceived as just another online retailer; it was born as a catalyst for igniting a community, a conduit for personal affinity. It was a space where the nostalgic chants of school pep rallies and the singing of college fight songs could be woven into the fabric of everyday life. This brand understood that sports are more than just games; they are a tapestry of history, culture, and deeply personal connections. Prep Sportswear meticulously integrated these elements, crafting design collections that resonated with the unique spirit of each sport, school, and team. From the timeless elegance of a baseball jersey to the vibrant energy of a soccer scarf, every piece told a story. It wasn’t just about wearing a logo; it was about embodying a legacy, a shared experience, a collective passion. Prep Sportswear became more than an e-commerce platform; it became the heart of a movement, empowering individuals to turn their wardrobes into a canvas of unwavering support, transforming everyday attire into a
statement of true fandom.

About Us

In 2003, a simple idea sparked a revolution: what if every fan, every individual, could wear their passions, their memories, their pride? This idea became Prep Sportswear.
Born as the flagship brand of Sportswear Inc., Prep Sportswear wasn’t just another apparel company. It was a pioneer, forging a new path in the world of e-commerce. We didn’t just sell clothes; we built a bridge between people and the moments that mattered most to them. We understood that the thrill of a Friday night game, the pride of a college alma mater, the joy of a child’s first little league hit – these weren’t just events. They were stories, woven into the fabric of people’s lives. And we wanted to help them wear those stories.

Custom Sportswear for Every Fan

So, we built a different kind of company. We embraced technology, creating a cutting-edge e-commerce platform that could connect fans with millions of unique, personalized items. We invested in on-demand manufacturing, ensuring that every order was crafted with care, right here in the USA, in our Louisville, KY facility.We weren’t just filling orders; we were fulfilling dreams. Whether it was a high school athlete wanting to represent their team, a college graduate cherishing their years on campus, or a family celebrating a Little League season, we provided the means for them to express their connection.But we knew we could do more. We recognized the growing need for sustainability, and we took action. We implemented eco-friendly manufacturing practices, using recycled fabrics and a zero water-based dye process, minimizing our environmental impact. Our commitment to innovation and customer satisfaction propelled our growth. We were recognized as one of the fastest-growing companies in the US, and we earned accolades for our groundbreaking approach to apparel manufacturing. Today, Prep Sportswear stands as a testament to the power of passion, innovation, and sustainability. We are more than just a brand; we are a platform for connection, a celebration of individuality, and a commitment to a better future. We are Prep Sportswear, where your stories come to life.

Now, it’s your turn to wear your story. Explore our collection of custom high school and college fan gear and create something unique to you.

Shop Now and personalize your team spirit today!